START-UP
LEARNING FRAMEWORK
A framework from 1,628 autopsies and $502B+ in burned capital
HOW TO USE THIS PAGE
THE 7 ANTIPATTERNS
Each one is a complete mental model. After reading one, you should be able to recognize it in the wild.
THE WEB
Antipatterns are not isolated. They form a system. One failure mode triggers another.
PATTERN CONNECTIONS
THE MIRROR
Turn from observer into participant. Score your own startup against the framework.
STARTUP RISK SCANNER
Answer 7 questions -- one per antipattern. Be ruthlessly honest. Nobody sees your answers.
THE AUTOPSIES
Now trace the patterns in real failures. See how theory becomes reality.
SECTOR DANGER MATRIX
Which industries are most vulnerable to which antipattern? Click a cell to filter.
You will start seeing these patterns everywhere.